The CRM builder made for caterers

Headcounts, dietary requirements, and deposits tracked for every booking — not scribbled on a napkin the week of the event.

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What most catering businesses are stuck with

Headcounts and dietary needs change last minute

A final guest list update the day before an event needs to reach the kitchen properly, not get lost in a text message.

Deposits need chasing

Knowing which bookings have paid their deposit and which are still outstanding shouldn't mean checking your bank statement.

Menu tastings are hard to schedule

Fitting tasting sessions around an already-busy kitchen calendar takes more coordination than a phone call can manage.

A CRM shaped like your business, not a sales textbook

This is what ValensCRM's custom CRM builder looks like in practice — every object below is one you drag, drop, and rename yourself, or describe your business to the AI builder and get this exact structure generated in under a minute.

👤Clients

NamePhoneEvent TypeNotes

🍽️Bookings

StatusClientEvent DateHeadcount

🍰Menu Tastings

ClientDateStatusNotes

🥗Dietary Requirements

BookingRequirementGuest CountNotes

A pipeline that matches how the work actually moves

Enquiry

New request in

Quoted

Price sent

Booked

Deposit paid

Menu Confirmed

Final menu set

Delivered

Event catered

Automations that quietly do the follow-up for you

When

A booking's event date is 7 days away

Then

Create a reminder task to confirm the final headcount

When

A quote is marked Sent

Then

Create a follow-up reminder for 3 days later

A custom CRM builder for other trades too

💐 Florist CRM 🪟 Window Cleaning CRM 🔧 Plumber CRM ⚡ Electrician CRM

Browse every industry

Build your catering CRM in the next 10 minutes

Free to start, no card required. 14-day free trial on every paid plan.

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